Exposes and explores the prevalence of racist restaurant branding in the United States
Aunt Jemima is the face of pancake mix. Uncle Ben sells rice. Chef Rastus shills for Cream of Wheat. Stereotyped Black faces and bodies have long promoted retail food products that are household names. Much less visible to the public are the numerous restaurants that deploy unapologetically racist logos, themes, and architecture. These marketing concepts, which center nostalgia for a racist past and commemoration of our racist present, reveal the deeply entrenched American investment in anti-blackness. Drawing on wide-ranging sources from the late 1800s to the present, Burgers in Blackface gives a powerful account, and rebuke, of historical and contemporary racism in restaurant branding.
Forerunners: Ideas First
Short books of thought-in-process scholarship, where intense analysis, questioning, and speculation take the lead
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Description
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Details

Kindle Book
- Release date: July 19, 2019
OverDrive Read
- ISBN: 9781452961781
- Release date: July 19, 2019
EPUB ebook
- ISBN: 9781452961781
- File size: 920 KB
- Release date: July 19, 2019
Exposes and explores the prevalence of racist restaurant branding in the United States
Aunt Jemima is the face of pancake mix. Uncle Ben sells rice. Chef Rastus shills for Cream of Wheat. Stereotyped Black faces and bodies have long promoted retail food products that are household names. Much less visible to the public are the numerous restaurants that deploy unapologetically racist logos, themes, and architecture. These marketing concepts, which center nostalgia for a racist past and commemoration of our racist present, reveal the deeply entrenched American investment in anti-blackness. Drawing on wide-ranging sources from the late 1800s to the present, Burgers in Blackface gives a powerful account, and rebuke, of historical and contemporary racism in restaurant branding.
Forerunners: Ideas First
Short books of thought-in-process scholarship, where intense analysis, questioning, and speculation take the lead

-
Details
Publisher:
University of Minnesota Press
Kindle Book
Release date: July 19, 2019
OverDrive Read
ISBN: 9781452961781
Release date: July 19, 2019
EPUB ebook
ISBN: 9781452961781
File size: 920 KB
Release date: July 19, 2019
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Creators
- Naa Oyo A. Kwate - Author
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Formats
Kindle Book
OverDrive Read
EPUB ebook
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Languages
English
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